Challenge
- No online presence and limited brand awareness in a competitive local auto detailing market.
- Difficulty capturing leads and showcasing visual services like ceramic coating, interior detailing, and paint correction.
- No consistent marketing or customer engagement strategy across digital platforms.
Solution
- Designed and developed a mobile-optimized, visually engaging website, with easy-to-navigate service pages and quote forms.
- Created dedicated photo galleries for each service, helping users visualize results and quality of work.
- Launched Facebook and Instagram business profiles with branded content, service highlights, before-after visuals, and local hashtag strategies.
- Focused on location-based content and boosted posts targeting Melbourne car owners.
- Developed monthly content plans that included reels, carousel posts, Google review encouragements, and seasonal promos.
Key Results
- Achieved consistent lead generation through web forms and direct social media DMs.
- Improved brand visibility in Google for keywords like “car detailing Melbourne” and “ceramic coating near me”.
- 70% increase in Instagram engagement within the first 60 days.
- Facebook boosted posts reached over 18,000 targeted users in surrounding suburbs.
The Result of Our Work
Our work with Pals Car Care helped the brand go from an offline-only presence to a well-optimized digital ecosystem. The website now serves as a trust-building hub, while social media acts as a consistent source of new leads and returning customers.
- Developed a clean, fast-loading site tailored for car care conversion.
- Increased online bookings through targeted SEO and local awareness campaigns.
- Built community trust with regular updates, real client transformations, and positive reviews.
Pals Car Care Sees Spike in Calls from Targeted SMM Campaigns
