Challenge
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Domain Expired and Website Lost: The original GoodBondCleaning.com.au domain had expired without backup or renewal, causing the website to go offline entirely. With no server files or working CMS access, the business lost all indexed pages, previous SEO efforts, and years of digital credibility.
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Traffic & Revenue Decline: Without a functioning website, the business lost all organic traffic, and customers could no longer find or contact the company online. This resulted in a sharp decline in daily inquiries, bookings, and brand recall in a highly competitive cleaning industry.
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Reputation Risk: The business appeared “closed” to previous customers and agents, damaging relationships and trust. Competitors filled the void and began capturing branded search traffic originally meant for Good Bond Cleaning.
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Zero Local Search Presence: The brand disappeared from local maps and search results for important keywords like “bond cleaning Brisbane,” “end of lease cleaning Ipswich,” and “exit cleaning Gold Coast,” making it invisible to high-intent local audiences.
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No Visual Identity or Trust Signals: The outdated site lacked proper branding, customer testimonials, and certification indicators. Even when it was live, it failed to convert visitors into leads due to poor UX, slow loading times, and missing credibility elements.
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Legacy SEO Neglected: The prior agency failed to implement structured SEO best practices. There were no optimized meta tags, heading structures, internal links, or structured content aligned with search intent or REIQ standards.
Solution
1. Domain Recovery & Custom Website Relaunch
- Assisted the client in retrieving control of the expired domain and securing proper DNS and hosting infrastructure.
- Developed a brand-new website from the ground up using WordPress with Elementor, focused on performance, mobile responsiveness, and modern UX.
- Added clearly structured service pages, service area breakdowns, and multiple call-to-action points to drive user engagement and quote submissions.
- Repositioned the brand with clean design, updated messaging, and visual assurance around professionalism and compliance.
2. Search Engine Optimization (SEO) Reset & Rebuild
- Performed a complete SEO audit to assess gaps caused by domain expiration and missed indexing opportunities.
- Implemented a fresh keyword targeting strategy tailored to competitive suburbs like Brisbane, Ipswich, and Gold Coast.
- Rewrote all metadata, optimized page slugs, internal links, image descriptions, and applied JSON-LD schema for local business visibility.
- Created a new sitemap and re-indexed the site with Google Search Console to restart search visibility from scratch.
3. Strategic Content Development
- Produced informative and persuasive page content to address tenant concerns around bond returns, pricing clarity, and cleaning quality.
- Showcased the company’s strengths through high-converting copy: licensed cleaners, 100% bond return promise, and a re-clean guarantee.
- Created suburb-focused pages and localized landing content to build topical authority and improve organic search across multiple service zones.
4. Lead Generation & Credibility Boost
- Added trust-enhancing features including client testimonials, review integrations, guarantee badges, and real-time call-to-action banners.
- Streamlined the booking process with a simplified quote form and suburb selection to reduce drop-offs and improve conversions.
- Set up backend tracking to monitor form submissions, device behavior, and conversion performance for ongoing optimization.
The Result of Our Work
After relaunching GoodBondCleaning.com.au, the business experienced a complete digital revival. The new website regained visibility in Google search, restored customer trust, and began generating consistent leads from day one.
Within just 10 days, the site was reindexed in Google and started ranking for high-intent local keywords like “bond cleaning Brisbane” and “end of lease cleaning Ipswich.” Quote inquiries increased by over 65% within the first 45 days, driven by the simplified booking form and improved mobile experience.
Suburb-specific service pages for Brisbane, Toowoomba, and Springfield began ranking on page one for targeted cleaning terms. Bounce rates dropped significantly, and engagement on mobile devices improved due to faster load times and a cleaner layout.
By reinforcing trust with visible guarantees and real testimonials, the site also achieved better conversion rates. Our ongoing SEO and content strategy positioned the brand for long-term organic growth and a strong return to the local bond cleaning market.
- Re-established Google search presence after full domain and content recovery, restoring visibility in less than 3 weeks.
- Generated consistent inbound quote requests through an easy-to-use, mobile-optimized booking experience.
- Rebuilt brand trust with transparent pricing, verified cleaning teams, and a prominently featured bond-back guarantee.
- Achieved localized organic traffic growth in target suburbs like Toowoomba, Logan, and Springfield Lakes.
- Improved engagement metrics: reduced bounce rate, longer average session duration, and increased form completions.
- Created a credible digital presence that aligned with REIQ compliance expectations and modern user behavior.
