Challenge
The Challenge
- The original domain had expired, and the website was permanently offline due to mismanagement by a previous team.
- All SEO authority was lost—including rankings, backlinks, and organic traffic earned since 2017.
- The business had no functioning online presence to capture customer inquiries or display services.
- No digital tracking was in place to measure website activity, keyword performance, or lead conversions.
- Social media pages were either inactive or missing entirely, leaving no engagement or brand awareness.
- Competitors had taken over BBond’s local keyword positions and Google Map visibility.
Solution
- Recovered the lost domain and migrated it to a secure, performance-focused hosting environment.
- Designed a brand-new WordPress website using Elementor with fast load times, quote form funnels, and suburb-focused service targeting.
- Rebuilt the brand identity with clear trust signals like bond-back guarantees, real testimonials, and professional design.
- Implemented a new SEO strategy with optimized URLs, meta titles, schema markup, internal linking, and image alt tags.
- Created suburb-specific service pages for Brisbane, Logan, Toowoomba, and surrounding areas to regain local keyword authority.
- Launched branded Facebook and Instagram business profiles with visual content, offer posts, and location-specific hashtags.
- Ran geo-targeted ad campaigns and boosted posts to rebuild reach and direct quote submissions via social DMs and links.
The Result of Our Work
Key Results
- Website fully re-indexed by Google within 7 days of relaunch, with keyword rankings restored across core suburbs.
- 70% increase in website traffic within the first month—driven by a combination of organic search and social media ads.
- Form submissions and quote requests tripled in volume compared to pre-recovery performance.
- Facebook boosted campaigns reached over 20,000 local users in the Brisbane area with measurable engagement.
- Instagram profile grew by over 65% in two months through visual carousels, stories, and offer-based posts.
- BBondCleaning.com.au now operates as a stable, high-converting lead channel with strong local SEO foundations.
